About Us

About First Choice Dental

At First Choice Dental, we believe dental care should be comfortable, convenient, and built around the people we serve.

Since 1996, our teams have helped families across South-Central Wisconsin feel confident in their care and confident in their smiles. By combining modern technology, comprehensive services, and a patient-first approach, we make it simple to receive the quality dental care you deserve.  

Our Story

First Choice Dental began in 1996 when three Madison-area dentists joined their practices around a shared belief: dental care should be comfortable, convenient, and centered on people.  

As more patients and families placed their trust in our team, we grew thoughtfully, bringing the same welcoming experience and comprehensive care to additional communities throughout South-Central Wisconsin.  

As we continue to grow, our focus remains the same: building lasting relationships and helping every patient feel they’ve found a dental home they can trust.  

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Care Built Around People

Exceptional dental care starts with listening. At First Choice Dental, our teams take the time to understand your needs, explain your options clearly, and help you feel comfortable every step of the way.  

Our goal isn’t just to treat problems. It’s to support your long-term oral health with care that is thoughtful, personalized, and focused on what’s best for you.  

Our Culture

Our culture is grounded in a simple idea: when we take exceptional care of our team, they take exceptional care of our patients.  

We work hard to create an environment where people feel supported, respected, and inspired to grow. Collaboration, kindness, and open communication guide the way we care for one another and for every patient who walks through our doors.  

Our Core Values

Everything we do is guided by five core values that shape how we care for our patients and support one another.

Servanthood

We are committed to the wellbeing of our patients, our team, and the communities we serve.

Unity

We work together with trust, respect, and shared purpose.

Passion

We take pride in the care we provide and strive to make a meaningful difference.

Humility

We are committed to the wellbeing of our patients, our team, and the communities we serve.

Thankfulness

We appreciate the people and opportunities that allow us to serve every day.

Comprehensive Dental Care

First Choice Dental offers a full range of services designed to support your oral health at every stage of life. From routine preventive visits to specialized treatment, our team works together to provide coordinated, comprehensive care.

Our services include preventive and restorative dentistry, orthodontics, dental implants, periodontal care, oral surgery, TMJ treatment, and more. With in-house specialists and modern technology, many treatments can be completed within our network of offices, making care more convenient for our patients.

Connected to Our Communities

First Choice Dental has grown alongside the communities we serve. Our offices are designed to be welcoming places where patients feel comfortable returning year after year.

We are proud to care for generations of families throughout South-Central Wisconsin and remain committed to building lasting relationships built on trust, respect, and genuine care.

Meet Our Dentists

Our dentists bring experience, compassion, and a patient-first mindset to every visit. Whether you’re coming in for a routine checkup or specialized treatment, our team works together to make sure your care is thoughtful, thorough, and centered on your needs.

Get to know the providers who make First Choice Dental a place patients trust for their care.

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Ready to Experience Patient-First Dental Care?

At First Choice Dental, our focus has always been simple: provide comfortable, high-quality dental care while building lasting relationships with the patients and communities we serve.
We look forward to welcoming you and helping you feel confident in your smile and your care.